In 2004 Erin Featherston started making handmade couture dresses until a year later she started making every day wear. And how amazing her creations are! We have witnessed beautiful, feminine, delicate, ruffled dresses and other outfits that define the word elegant. The accessories include seashell bags, enormous bows, turbans and ribbons. Her website features delightful videos featuring the dresses for example 'dollhouse' and 'dreamy wonder'. Similarly her named collections show her inventive nature such as 'flight of fancy' for her spring 2007 collection. Her imaginative ideas and creative flair as well as the dazzling dresses is why I have fallen in love with the brand.